Advertising rules for non-prescription medicines through digital channels
Publication: pbbr
Author: Rita Roque de Pinho | Raquel Soares Lourenço
Date: 14 March 2024
A new Regulation issued by INFARMED, I.P. came into force on 1 March, approving good advertising practices for non-prescription medicines ("MNSRM") through digital channels, addressed to the general public.
With the development of social networks, digital advertising has taken on gigantic proportions, which require special attention when it concerns products such as medicines, even if they don't depend on a medical prescription for use.